A structured revenue-generating tour event aligned with one of the largest international sports events ever held in Western Canada. 120%+ projected ROI on initial investment.
The Opportunity: The 2028 World Cup of Hockey in Calgary and Edmonton represents a once-in-a-generation tourism and entertainment activation window for Western Canada. The Frozen Bars Tour is the only hip hop touring event positioned to capture this cultural moment — combining international hockey fan traffic with Canada's most engaged music demographic.
| Revenue Stream | Detail | Units / Shows | Avg Value | Projected Revenue |
|---|---|---|---|---|
| Ticket Sales | General Admission | 750 avg attendees × 10 shows | $30 avg | $22,500 |
| VIP / Premium Tickets | 50 VIP × 6 shows | $65 | $2,500 | |
| Ticket Sales Subtotal | $25,000 | |||
| Merchandise | Tour Hoodies ($65) | 120 units | $65 | $7,800 |
| Hockey Jerseys ($90) | 50 units | $90 | $4,500 | |
| Tour Hats ($35) | 60 units | $35 | $2,100 | |
| Limited Vinyl ($25) | 24 units | $25 | $600 | |
| Merchandise Subtotal | $15,000 | |||
| Sponsorship | Title Sponsor | 1 × $25,000 | $25,000 | $25,000 |
| Major Partners | 1 × $10,000 | $10,000 | $10,000 | |
| Supporting Partners | 2 × $2,500 | $2,500 | $5,000 | |
| Sponsorship Subtotal | $40,000 | |||
| Media / Content | YouTube AdSense + Licensing | Series + Documentary | TBD | TBD+ |
| TOTAL PROJECTED REVENUE (Conservative) | $80,000 | |||
| Category | Item Detail | Duration / Qty | Unit Cost | Total Cost |
|---|---|---|---|---|
| Transportation | Passenger Van Rental (15-seat) | 10 days | $250/day | $2,500 |
| Fuel (Vancouver → Winnipeg ~2,400km) | Full route | est. | $1,500 | |
| Parking / Tolls / Misc Transit | Tour | est. | $300 | |
| Transportation Subtotal | $4,300 | |||
| Accommodation | Hotel Rooms (2 rooms × 8 nights) | 8 nights | $180/room | $2,880 |
| Miscellaneous lodging upgrades | est. | $120 | ||
| Accommodation Subtotal | $3,000 | |||
| Venues | Venue rental deposits (6 cities) | 8–12 shows | avg $400 | $3,200 |
| Sound / PA / Backline rental | selected shows | est. | $500 | |
| Security / Door staff contributions | est. | $300 | ||
| Venue Subtotal | $4,000 | |||
| Marketing | Paid Social (Instagram, TikTok, Facebook) | 6 months | est. | $900 |
| Print flyers / posters (6 cities) | 600 units | $0.50 | $300 | |
| Influencer seeding / content creators | est. | $500 | ||
| Press releases / PR outreach | est. | $300 | ||
| Marketing Subtotal | $2,000 | |||
| Merchandise | Hoodie production (150 units) | 150 units | $18 | $2,700 |
| Hat production (80 units) | 80 units | $8 | $640 | |
| Vinyl pressing (50 units) | 50 units | est. | $660 | |
| Merch Production Subtotal | $4,000 | |||
| Media / Content | Camera operator / videographer | 10 days | est. | $1,200 |
| Editing / post-production | est. | $500 | ||
| Equipment rental | est. | $300 | ||
| Media Subtotal | $2,000 | |||
| Miscellaneous | Contingency / unforeseen costs | est. | $1,200 | |
| Insurance (event liability) | est. | $500 | ||
| Legal / contracts | est. | $300 | ||
| TOTAL OPERATING BUDGET | ~$18,000 | |||
| Line Item | Amount (CAD) |
|---|---|
| Total Revenue | $80,000 |
| Total Operating Expenses | (−$18,000) |
| Artist / Performance Fees (est.) | (−$12,000) |
| Ticket Platform Fees (est. 5%) | (−$1,250) |
| Payment Processing (est. 3%) | (−$750) |
| GROSS PROFIT | ~$48,000 |
| Taxes / HST (est. 10% buffer) | (−$8,000) |
| NET PROFIT (Conservative) | ~$40,000+ |
We are currently accepting investors across three participation levels. All investors receive revenue participation, brand exposure, and media credits. Minimum investment $2,500 CAD.
| Risk Factor | Impact | Mitigation Strategy |
|---|---|---|
| Venue Cancellation | Show loss, partial revenue impact | 2+ backup venues identified per city. Written contracts with force majeure clauses. Deposits recoverable under specified conditions. |
| Low Ticket Sales | Revenue shortfall on GA income | Sponsorship is the primary revenue anchor (~50% of revenue). Ticket sales are secondary. Conservative projections already assume below-capacity fills. |
| Artist Unavailability | Show quality / marketing impact | Backup artists confirmed for each city. 3ON and Asylum roster provides core performers independent of external bookings. |
| Sponsorship Shortfall | Major budget gap | Sponsor pipeline started 12+ months out. Multiple tiers allow partial sponsorship to still be profitable. Break-even at $30K sponsorship. |
| Travel / Logistics Failure | Show delay or cancellation | Redundant transport options. Staggered travel schedule. Insurance coverage for tour disruption. |
| WCH Schedule Change | Alignment misalignment | Tour schedule designed with 2–3 day flexibility windows. Not reliant on specific game dates — tour runs during the tournament window broadly. |
| Regulatory / Permit Issues | Show delay or cancellation | Venue partnerships handle local permits. Legal review of all contracts. Event liability insurance covers covered incidents. |
We are currently in the pre-seed fundraising phase. Contact us to receive the full investor package including artist agreements, venue contracts, and expanded financial projections.